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Outbound Lead Generation and Sales Campaigns and Representatives

How to Hire the Right Outsourced Sales Development Agency

Outsourcing your company’s lead generation – if done correctly – can be highly effective in filling your sales funnel and increasing turnover. This initial step of attracting potential customers is usually handled by a sales development representative (SDR). With SDRs taking care of lead generation, account executives can then focus on closing deals. When working …

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Outbound Lead Generation and Sales Campaigns and Representatives

Step-By-Step Guide to Following up With B2B Leads Generated by SDRs

In this article we’ll provide a step-by-step guide to following up with B2B leads generated by SDRs, giving you the tools to create an effective and robust sales campaign. Prospecting and Conversion Rates Prospecting is the very first step in the sales development process and is where you’ll identify potential customers. In terms of the …

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Outbound Lead Generation and Sales Campaigns and Representatives

How to Identify Recession-Proof Industries for B2B Lead Gen and Sales

Done right, there are real ways for sales and lead gen teams to convert the current crisis into a prudential opportunity. The first step: Focusing your sales and lead generation efforts on known recession-resistant industries. How? Glad you asked. Focus on the Right Markets Even in non-COVID times, companies should be periodically evaluating whether their existing …

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Outbound Lead Generation and Sales Campaigns and Representatives

Top Considerations For Outsourcing B2B Lead Generation

By not making a decision, you’re essentially making a decision that runs contrary to growing a successful business. So, the question you need to ask yourself as a founder is, how do you deliver on projected cash flow? One of the key judgment calls to make is whether your company should outsource business-to-business (B2B) lead …

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Outbound Lead Generation and Sales Campaigns and Representatives

When Shift Happens, Shift your Call to Action

– Chris Marin, Founder and Principal of Convertist Sales Engagement must adapt to stay relevant during the current economic crisis. Buyers still have business problems to solve. However, the conversations buyers are ready and willing to have are much different now than before the global pandemic spread to the EU and the US. The dialectic …

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