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Convertist - Outbound Lead Generation and Sales Campaigns and Representatives

9 Reasons Your SaaS Growth Might Flatline In Annual Recurring Revenue

You’ve created a product from scratch and grew it to first 1-2 million in annual revenue. Well done, you’ve built a solution that brings value to others. Chances are, you now want to bring substantially more value to substantially more people. You want to quickly grow your business. At Convertist, we’ve seen a few teams …

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Convertist - Outbound Lead Generation and Sales Campaigns and Representatives

ABM vs Volume-based Lead Generation – What’s the Right Call for Your Company

Account-based marketing (ABM) tactics are being adopted by some of the world’s biggest tech companies, and thanks to a response rate of 47%, these organizations are seeing great success with this marketing tactic. If, as a founder, you’re wondering whether your startup could benefit from ABM, read on to find out. What is Account-Based Marketing …

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Crafting (and Testing) Outbound Email Templates for B2B Lead Generation

Outbound lead generation is one of the most sustainable ways to drive predictable user growth and bring new prospects into your lead funnel. This is especially true if your team targets midsize or enterprise deals. However, to reap the rewards of outbound, your emails, messages, and scripts need to work in your favor. In this article, …

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Outbound Lead Generation and Sales Campaigns and Representatives

Defining KPIs for a B2B Lead Generation Service

Defining KPIs for a B2B Lead Generation Service If you are considering hiring an outsourced lead generation service instead of building an internal sales team, you’ll need key performance indicators (KPIs) to measure their performance. Our guide will show you how to evaluate success for an outsourced lead generation vendor using concrete metrics and trackable …

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Outbound Lead Generation and Sales Campaigns and Representatives

How to Generate New Opportunities with Referral Partners

2.4 billion brand-related conversations take place in the United States every day, and at a certain stage even if you have outbound, content, social, and other channels dialed, you’ll likely get around half of your referrals via word of mouth. Now is a great time to rekindle connections and build new relationships with referral and …

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Outbound Lead Generation and Sales Campaigns and Representatives

Glossary of Sales Terms that B2B Sales Teams Need to Know

Glossary of Sales Terms that Founders Need to Know Our guide to the most commonly used sales terms will help you cut through the jargon and communicate effectively with your sales and marketing teams. Click here to download a PDF glossary of the sales terms that founders need to know. What is a Lead – …

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Outbound Lead Generation and Sales Campaigns and Representatives

Inbound vs Outbound Leads & How Founders Can Prepare for Both

Inbound and outbound marketing techniques are both designed to generate leads and secure sales, and each method has clear advantages and disadvantages for your business. In this article, we’ll break down the differences between the two marketing tactics and discuss how you, as a founder, can prepare for both. What’s the Difference Between Inbound Leads …

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Outbound Lead Generation and Sales Campaigns and Representatives

New Sales Practices to Adopt in the Midst of the COVID-19 Crisis

We are in the middle of an unprecedented crisis on a global scale. As well as the clear health implications of COVID-19, businesses are experiencing financial and political failings and the most unpredictable economic period in recent times. As unnerving as these times are, there are plenty of ways for startups to hedge against the …

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